Bonzi Buddy takes the form of a purple monkey on your desktop, and can easily be spotted. In summary, Bonzi Buddy keeps you informed of late breaking news, organizes the internet the way you want it, makes you smile throughout your day with the little monkey personality, educates people of all ages with its wealth of knowledge and trivia, makes your computer and the internet easier, safer, and definitely more fun, and has the ability to save you money. The software provides an on-screen software agent designed to help users surf the Internet by using Microsoft Agent technology. This caused the application to receive fame among fans of Vinesauce.BonziBuddy, sometimes called Bonzi Buddy, Bonzibuddy, BonziBuddy, or BONZIBuddy : homepage. On February 1st, 2014, Joel from the video-streaming site Vinesauce released a video in which BonziBuddy, along with other viruses and malware, were installed on an emulated version of the Windows XP operating system.

On April 16th, 2011, a page for BonziBuddy was created on the Internet culture wiki Encyclopedia Dramatica. On October 11th, 2009, an entry for BonziBuddy was created on the Malware Wiki. On July 20th, YouTuber SuperMario157 uploaded a video titled 'Bonzi Buddy Speaks,' featuring a text-to-speech voice portraying the BonziBuddy gorilla as a sexually deviant computer program (shown below). On April 16th, 2007, PC World published a list titled 'The 20 Most Annoying Tech Products,' which ranked BonziBuddy as #6 of all time.

On August 3rd, 2003, Urban Dictionary user Joe submitted an entry for 'Bonzi Buddy,' referring to it as a 'stupid spyware program.' On September 15th, 2006, PC World listed BonziBuddy as the 8th worst website on the Internet.

Several updated iterations of the adware were released by Bonzi Software until 2004, when the Federal Trade Commission ordered the company to pay $75,000 in fines for violating the Children's Online Privacy Act. In addition to adding the BonziBuddy purple monkey assistant, the software would install new search bars to the user's web browsers without their consent. BonziBuddy was initially released by the company Bonzi Software in 2000 on the website.

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